"How to Improve Response
to Your Website Sales Letter!"
By Arun Agrawal
Are you frustrated with the low sales that your website is producing?
Have heart - you are not alone!
Many people have complained to me that their website is getting several visitors but not converting enough of them into paying customers.
On studying their site, I found that their sales page has 1 or more of these problems:
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Too many links on the page. The visitor gets totally confused with the number of options and orders nothing.
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Too much talking about themselves and not talking about the visitors and their benefits.
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Too short copy. Some designers believe that people don't read long copy on the Internet. Fact is - they don't read boring copy. If the benefit of your product or service is presented in crisp and organised fashion, with bullets and short paragraphs, visitors will read any size copy.
The copy on your sales page should -
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talk to the visitors one to one.
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give bulleted list of benefits to the prospect.
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have minimal or zero links to divert the prospect's attention.
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lead him slowly but surely to the order section.
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reassure him with testimonials.
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capture e-mail address in return for free report or ebook for future follow-ups even if the visitor does not order in the first visit.
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offer him incentive to act NOW with time-limited bonus offer.
Do you think this is too much for you to handle?
Have a look at Marlon Sander's pushbuttonletters.com . This is a complete system for generating web site sales copy or sales letters. It will ask you questions related to your product or service and generate readymade sales letters for putting up at your website or for sending to your prospects.
These letters are based on proven direct response principles and guaranteed to improve response to your offer at your site.
So go ahead, put up a nicely written sales letter on your site and see your sales zoom.
Arun Agrawal is an Internet Marketing specialist. You can subscribe to his newsletter and special offers by sending a mail to [email protected] . Click here to send this article to a friend...
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