The Power Of Your Headlines
By Personalizing Them"
by Dmitry Nanev
I don't care whether you're good at writing sales copy or not.
I don't care what percentage of your visitors does what you want
them to do (in most cases -- buy).
But, no matter how good you are, as long as you don't earn millions
of dollars just from writing sales copy for others I'm pretty
sure you WILL benefit from this brief yet very useful article.
Creating powerful headlines isn't just about using proven words,
powerful structures, special colors, numbers, etc. It's also about
conveying a message to your prospect. Once you learn how to convey
it him or her, only then you should start thinking about the message
To grab your prospect's attention you must let him know that
this headline (message) is designed for him. That he is the EXACT
person who should read it.
Here's an example just to give you an idea of what I mean.
Purpose you see your name on the front page of your local newspaper,
saying something like "Learn What Kind Of Person _____ Is"
-- would you read the whole article even if it was 5 pages long?
Of course you would just because the article is all about YOU!
This is just the same thing you should do with your headline.
Make the prospect BELIEVE that the message he's glancing at is
all about HIM, the benefits HE will gather and nothing else but
HIM. He is the one that must be VIP not you or your product.
Convey your message from a point of view of "What's It In
For The Prospect," "How Would He Benefit." Not
"What would it do for him" or "How would this help
Here's an example of two headlines. The first is poor -- it does
not tell the prospect anything he want to hear, but the second
- "This product is designed to increase web designers'
profits by 700%"
- "Web designers -- increase your profits by 700%"
Do you see how the first headline was about YOU and YOUR product
(This product)? And the second one was all about your PROSPECT
(Web designers) and the benefits HE will gather (increase profits
Your prospect doesn't care at all what would you do for him.
He only cares what he would get from you! And I will stress once
again on the word HE. You must make HIM believe this message is
written personally for HIM, telling about HIS problems in HIS
particular area. Do you get it? Good, then let's move on.
Now I'm going to show you a few easy methods to personalize your
- Method #1 -- "Who is your customer?"
It's absolutely required that you know your potential customer
as good as you know your best friend. If you don't know his
weak points, his age, location, job, income, in
other words all the vital characteristics you need to know,
you should start researching this right away if you want to
Your headline should let your customer know that you know
him. That's the easy explanation. The hard one sounds like
"direct your headline to your customer by describing
For example, if you're reading this article then you are
probably an Internet entrepreneur who wants to enhance headlines
and increase sales. So a good headline would be: "Internet
Entrepreneurs: Newly Discovered Tool Enhances Your Headlines
And Increases Your Sales By 3100% Instantly!"
- Method #2 -- "What are his worries,
needs, weak points?" This method stresses on the need to
let your customer know that you know his EXACT problem.
- Method #3 -- "YOU is the word you should
use!" It's been said many times -- use the word 'YOU' in
your headlines and any type of sales copy. This way you talk
TO your prospect not just with all of them. Make it personal.
- Method #4 -- "Insert their names."
Sounds unbelievable, ha? Well it's not any more. Several years
ago people started personalizing their ezines because they felt
the potential and the actual benefit of it -- an increase in
The explanation is easy -- "A person's name is the most
important and powerful word you can ever say..." Remember
the example with the newspaper headline? It's pretty much the
same, here on the Net.
My experience shows that by just inserting your visitor's name
inside your web site could increase your sales by up to 3 times
or even more!
You can immediately
boost your website sales with personalization. Learn about this
powerful system here: http://www.ebizindia.biz/salesbooster.php?id=article
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