"The Easiest Way to Write Anything"
By Joe Vitale
You've got something to say. You know it. Your associates know
But you don't regard yourself as "a writer."
How are you going to express your wisdom?
How will you communicate your thoughts?
Yes, you can follow the path of J.Paul Getty, Lee Iaccocoa, and
Donald Trump and hire someone to write your words. That works.
(And I'm available should you want to talk about hiring me as
your ghostwriter.) :)
But there is an easier way.
I call this the "two step" because
that's all there is to it.
Here's the secret in a nutshell:
Step one is state your principle. Step two is
Pretty simple dance routine, right? Yet you can use this method
to write ANY type of nonfiction---whether it's your life story,
a school paper, an executive brief, or a full length scholarly
(Actually, the scholars sorely need this method. They're too
I was reminded of this method while reading a book from the 1940's.
I noticed that throughout the book the author would make a statement
and then illustrate it with a story. The more I thought about
it, I felt this was the easiest way to write anything.
Here's how it works:
- Make a list of the ideas you want to communicate.
Pretend these are laws, rules, insights, commandments, theories,
or whatever will work for you. What you're looking for is a
list of messages. For example, I was working with a Houston
body-mind therapist and I told him about this method. I said,
"One of your messages is that people can have whatever
they want, as long as they aren't attached to how they get it."
He nodded. "Another message of yours is that the energy
we put out is the result we get." He nodded again. "Those
are your key points," I explained. "Write those down.
That's easy. All you do is pull out a sheet of paper or turn
on your laptop, and just jot down the ideas you want to get
- Now all you do is illustrate every point with three
stories. This is what I liked about that book from
the forties. The author made a statement, then illustrated it
with a story that made the statement come to life. "You
have all kinds of stories to share," I reminded my therapist
friend. "For every point you make, support it with a story.
Maybe tell how someone achieved a breakthrough following your
main point. This reinforces your point and makes it easier to
Principle-story, principle-story, principle-story.
You can take ANY subject and break it down this way.
You're making it easier on the readers, too. They don't have
to wade through a long involved tale. With this method, you cut
right to the point. You say, "Here's what I believe,"
and then you use a story to explain why you believe it.
The book from the forties that I'm referring to was "How
to Develop Your Executive Ability" by Daniel Starch. I'm
using it as an example of this two-step formula, and not necessarily
urging you to run out and find a copy (it's out of print, anyway).
I just pulled the book off the shelf and opened it at random.
I'm looking at the chapter titled "Putting New Ideas to Work."
It begins with a statement: "Write them down at the time
they come to you."
It then spends four paragraphs giving lively quotes from Tolstoy,
Darwin, and Robert Louis Stevenson about the importance of writing
down your ideas when they come to you.
If you just write down your message or key point, it will sit
on the page in a lifeless, very un-hypnotic way. If you want people
to remember the message, if you want them to install the message
in their skull, then tell a story that illustrates it.
Your stories don't have to be classics of literature. A relevant
quote can bring a statement to life. Stories from other people
can bring your message to life. But most powerful and memorable
of all are the stories from your own experience.
I just flipped open Starch's book to chapter twenty-four, on
"Turning Bad Breaks Into Opportunities." Right off the
bat there's a statement: "Resolve not to be downed by
And then follows a page and half of stories about people who
were in accidents and went on with their lives, including a quote
from Cervantes and John Bunyan. This supportive material awakens
your message in the reader's mind.
You might notice that I just used this very technique to write
this chapter. I told you there was a two-step formula for writing
anything. Then I illustrated the two steps with stories from my
clients, and with a story about the book that gave me the idea.
This "two-step" works!
The next time you have to write something, remember: principle-story,
It's the easiest way to write anything!
Joe "Mr. Fire!" Vitale, regarded as
one of the world's most powerful copywriters,
is a best-selling author of marketing
books and courses, including "The AMA Complete Guide
to Small Business Advertising," Nightingale-Conant's audio
program, "The Power of Outrageous Marketing!" and "Create
Advertising That Sells." His tremendously successful "Hypnotic
Writing" e-book is now succeeded by "Advanced
Hypnotic Writing," a breakthrough book that reveals how
to use the phenomenon of hypnotic suggestion to turn your words
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