Why did your prospect land up on your web site? To buy something from you? Not really. He is there because he needs help solving one of HIS problems and he thinks – you might be able to help. Your web site should show empathy towards his problem and offer advice and solutions that help him solve this problem.
We understand that when you visit our website, you want to grow your business and get new leads. So we advise you on ways to improve your marketing with various tools – including a a well designed web site.
Similarly, if you sell a software for retailers, your web site should focus on helping these retailers increase the sales at their stores. It is ok to remind them that your software can help them increase their store’s efficiency and their bottomline in the process. But the focus of the site should be these prospects.