"17 Magic Words That Can Make You a Fortune"
By Ted Nicholas
You might think this strange, but every day, before I start work,
I stand up, look to the sky, throw my hands in the air, and shout
out loud: "I feel terrific!"
This is what I call an 'affirmation' -- positive self-talk to
charge up my emotions and help me produce my
very best work. An affirmation can be as simply as "YES!"...as
uplifting as "I'm very happy at this moment!"...or as
determined as "I'm willing to do whatever is necessary to
Try it for yourself right now. Choose a positive message you
want to tell yourself. Then stand up, put your head back, throw
your arms up, and shout it out loud. Makes you feel uncomfortable?
Good! You've just discovered how powerful words can be.
Unlimited Success & Wealth are All In the Words
What's the single most important asset you and your business
possess? Forget money and numbers. The true currency
of business is WORDS. Communicating your ideas,
your offer, the benefits of your product -- using words to achieve
your aims is the single most important activity
any business ever performs.
Unlimited success and wealth are as simple as using the
right words. You can get everything you've ever
wanted in life, simply by saying the right words -- because
the words which you communicate determine the quality of your
This is true whether communicating with others or with yourself.
Especially with yourself.
Words have the power to induce someone to laugh,
to cry, to be kind, to be loving, to be cooperative, or to buy.
Or be unkind, angry, irrational. Whether words are written or
spoken, they have enormous power. Of course,
when words are spoken, the added factors of voice timbre, emphasis,
emotion...all have the potential to cause even more impact.
Use Words to Achieve a Win-Win Situation
Here is what few businesspeople seem to realize: People all over
the world really want to help and accommodate
their fellow humans. But they must be approached properly.
The magic words I'll reveal to you in a moment
can manipulate a situation to bring you what you want
-- which isn't necessarily a bad thing.
Magic Words Can Bring You Riches
The same words, strategies and techniques which I've used to
get the best results from everyday situations -- like renting
a Mercedes for the price of a Ford, slashing the cost of a first
class hotel room, and buying valuable antiques at huge discounts
-- can work magic for your business, too. Here are 3 of
the phrases which have helped me build a career marketing
over $500,000,000 of both my own and my client's
products and services.
Magic Phrase #1 -- Attract All the Money You Need
for any business venture you'd like to start. The magic words
here are "sophisticated investor." Every successful
professional -- such as a doctor or lawyer -- likes to think of
himself or herself as sophisticated. And you can often attract
these people to invest in your business.
Run an ad in your local paper, highlighting those two key words.
Other magic phrases to include are "Local business person
with excellent track record and reputable history"; "start-up
business opportunity, limited investment, high potential return,"
and "references available."
Magic Phrase #2 -- Receive Free Expert Help
for your business. Simply announce, "I have a business problem
and need expert assistance" either to a local business group
(such as the Chamber of Commerce which you have in practically
every town) -- or putting an advertisement in the business section
of your local newspaper. I've been absolutely delighted with the
quality of assistance provided to me on several occasions by retired
executives. Seek them out in your local area, and you could benefit
from this great source of experienced know-how,
Magic Phrase #3 -- Get Capable People to Work for Free.
Your magic words here are "piece of the action."
Instead of paying a fixed salary, run ads offering people one
of these options:
- Hourly rate for services rendered
- Percentage of sales
- Percentage of profits
- Royalty on sales
- Percentage of savings
- Fixed payment for each unit produce
Anyone with a strong entrepreneurial instinct
will be attracted by such an approach. It means there will be
no limit on their income, they will be more independent, they
can set their own hours -- and the harder they work, the more
they earn. This is just the type of person you should employ.
Assume The Other Person Has Already Said "Yes"
Ask questions which assume the end result you
seek. For example, speaking with your bank manager about setting
up a merchant account, you might ask these questions:
- "How long does it normally take for a credit card charge
to be credited to my account?"
- "What discount or percentage of credit card sales will
the bank charge us for your service?"
- "How long would it take to get the service in place?"
- "What equipment do we need to buy to make it easier for
your bank to process our orders?"
Can you see how the end result -- having a merchant account so
you can process the credit card orders -- is assumed by
the very words used in each question?
Magic Words Deliver Power
And this is especially true when you're speaking to yourself.
As I said at the beginning of this letter, I use affirmations
every day -- standing up, looking to the sky, throwing my hands
in the air, and shouting out a positive message I need to tell
Yes, I feel ridiculous when I do this too. But that discomfort
is just the push I need to change my emotional state.
The magic words in my affirmations give me the energy and determination
I need to produce my very best work. And I truly believe they'll
help you achieve your goals too.
Ted Nicholas, widely recognized as one of the
greatest direct marketing wizards of all time,
is best known for having earned 24.5 million dollars
on the sale of a single book which was primarily sold through
direct mail. He has been called the Five Hundred Million
Dollar Man, having marketed over $500 million worth of
products in 49 different industries. Ted is also internationally
revered as one of the greatest living copywriters who
earned as much as half a million dollars from a single 1000-word
ad. His latest book, "Magic
Words That Bring You Riches" reveals 17 magic words that
can make you a fortune.
here to send this article to a friend...
Back to Articles Page